Does Any Of This Matter?

Hundreds of millions of people around the world are using the Internet to connect, to express themselves in thousands of ways online, including in videos, images, forums, and blogs. The diary-like style of blogs offers unique insight into a person’s life, opinions, network and charity. And, since they’re written in text, this information can be more easily aggregated and mined for information than other media, such as video.
This is an enormous opportunity for charitable organisations who have always desired to gather a community of people who care about a cause and seek their support. According to a recent interview of Janet Eden-Harris, VP of Web Intelligence, J.D. Power and Associates, on this topic. Eden-Harris works in a division of the market research firm that is responsible for mining social media for market insights. Information gathered this way can, at times, be more valuable than a survey, she says.
“People go to their blogs, to message boards, chat rooms, and forums, really, to talk to one another. And they talk spontaneously about products, services, and their lives… You’re not prejudicing them by asking a question. You are listening in, or overhearing conversations that are taking place spontaneously.”
Come to Digital Leap this year and learn how your fundraising strategy can benefit from the unprecedented opportunities of the Internet.
Ted Hart
CEO, www.tedhart.com
Presenter and Co-Host of Digital Leap